Jesslyn Josephine
A self-motivated, Sydney-based, Indonesian-born and raised, creative with three years of digital media experience, specialising in digital strategy, content & management - with a keen interest in user experience.
Education:
Bachelor of Digital Media & Public Relations Communications at University of Technology Sydney (UTS)
Email:
Date of Birth:
September 6, 2001
A Bit About Me
If there were three words to describe Jesslyn, they would be: self-driven, adaptive and organised.
Currently a final-year Digital/Social Media and Public Relations student at the University of Technology Sydney. A PR intern for TBWA’s graduate program. A content curator at Qnary. A Marketing Communication Coordinator at Senandung Nostalgia.
Jesslyn Josephine is a forward-thinking individual passionate about working in the creative industry. She is an extrovert with strong interpersonal skills and problem-solving capabilities - eager to learn and experience new things. She has high interests in digital media (strategy & content creation), design thinking (UX/UI), marketing and project management.
A highly-driven, adaptive and organised individual - both individually and as a part of a team.
More About Me!
PPIA UTS Campus Tours | Video Host
PPIA UTS is an Indonesian organisation that serves as a hub for fellow Indonesian students of UTS. During the lockdown in 2021, many International students could not come to Sydney and wonder about 'campus life' at UTS.
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This video serves to provide a brief outlook/ feel on how it is on the UTS campus. I am proud to have this video become PPIA UTS' second popular video of all time!
PPIA Usyd Podcast | Featured Guest
I am proud to be chosen as two of the UTS' Indonesian students to talk in PPIA University of Sydney's podcast. Together with Denzel Matthew, I shared my experiences of working abroad - from the challenges, and perks to the lessons that I've gotten a long the way.
Urban Yoga Lab | Promotional Video
As a digital marketing intern of Urban Yoga Lab (UYL), a wellness start-up based in London (remote working), I created a promotional video about UYL's Wellness Sessions.
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This video is the kickstart of my content creation journey as it set my foot in the 'video editing' realm.
Work Experience
May 2022 - Present
As a PR specialist, so far, I perform research and market analysis activities, build and update media lists and databases, and create and curate engaging content to support the clients' PR strategy.
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(I have only been two weeks in this position - more job desks will be updated soon)
As a marketing communication coordinator, I developed Senandung Nostalgia's social media marketing plan (content planning, content creation, copywriting, marketing strategies and scheduling). I was also in charge of reaching influencers, media partners, and collaboration reach out to increase brand awareness and, ultimately, drive sales. In this role, I work closely with the project manager, event, creative media, sponsorship, operation and logistic divisions to ensure coherent messages delivery.
October 2022 - Present
PR Specialist Intern | Eleven (TBWA Graduate Program)
Marketing Communication Coordinator | Senandung Nostalgia
October 2021 - August 2022
Content Curator | Qnary
As a content curator, I created social media commentary for clients' LinkedIn & Twitter accounts - ensuring that each's TOV and content pillars were met. I took rigorous research to help me create informative content that reflects clients' strategic briefs with topics around digital transformation, cybersecurity, e-commerce marketing, the Metaverse, HR, EX, CX and cloud. Lastly, scheduling weekly leaders' commentary through Qnary platform.
Digital Marketing Intern | Urban Yoga Lab
April 2021 - July 2021
As a digital marketing intern, my daily task was to create weekly social media content, write accompanying captions and schedule them. Along the side, I was also working on editing Urban Yoga Lab's first promotional video, actively contributing to the company's presentation (research, analyse data & design), and creating a yearly calendar that is used all across Urban Yoga Lab's media platforms.
Education Background
University of Technology Sydney | 2020-2022
Bachelor of Communication in Digital Media and Public Relations
I have achieved an overall mark of Distinction:
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High Distinction average in all Digital Media subjects.
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Distinction average in Public Relations subjects.
Trinity College, the University of Melbourne | 2019
Undertook Accounting, Math 1, Psychology, First-language English & History of Ideas as five core subjects
I have achieved an overall mark of High Distinction (93.75/100)
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Top 50 of highest achieving students for Bachelor of Commerce candidates for the University of Melbourne.
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Awarded with 20% of scholarship for the University of Melbourne.
SMAK 1 BPK PENABUR Bandung | 2017-2018
Undertook IGCSE in Mathematics, Advanced Math, Physics, Chemistry, Biology, First-language English, and Geography.
I have achieved an overall mark of High Distinction (90.7/100)
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Second highest achieving student in the Dual-Certificate Programme in year 10.