If there were one word to describe my experience at this year's International Advertising Association - Australia Chapter (IAA) 'Big Idea' competition, I would say 'milestone.' It was such a valuable experience and learning process, that I believe will take me far in life.
My team and I - forming Fuse Agency - have worked on this project since early August. After going through Ziinkle's brief, interviewing both co-founders for a reverse brief, doing thorough market research, brainstorming ideas and discussing insights, we are proud to present our proposed marketing communication campaign, 'Spark Beyond the Screen.'
It is of the utmost privilege that we were chosen as the five finalists, over hundreds of applicants, to present our big idea at the Meta office. It turned out that our hard work did pay off. Despite some downs we experienced during the process, we are honoured to have placed third for the IAA competition.
A huge thank you and appreciation to Malcolm Auld and Andrew McCowan for mentoring and guiding us throughout the whole process. Also, big thanks to Alexandra Sloane GAICD Sloane at Meta for hosting the presentations. Most importantly, big applause to Ziinkle's co-founders - Melanie Leahy & Elisse Alexander - for introducing us to your powerful innovation.
I am super grateful for this once-in-a-lifetime experience of creating a campaign for an actual client and getting a taste of the real world in the creative industry- such a perfect way to wrap up my three years of studying a Bachelor of Digital/Social Media and Public Relations at the University of Technology Sydney (UTS).
After all, it's such an unforgettable experience to work with such creative, innovative and insightful heads, and to see how far we have come because of this. Shout out to my fellow teammates, Abbey Van Haren, Jemima Taylor, Emily Rosner, Abby van Balkom, Lucy Ballenden and Penelope Godfrey for making this happen!
I can't wait to see what life has in store for us. I believe that this is the start of our successful journey in the creative industry.
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